How does a heart and lung hospital establish a rapport with its core Baby Boomer market? Deborah Heart and Lung Center in Browns Mills, N.J., is hiring celebrity chef Jim Coleman, star of AmericanLife TV Network's "Healthy Flavors" cooking show, as a spokesman.
The chef makes a good fit with the hospital, which promotes heart healthy lifestyles. Coleman's niche in the celebrity chef marketplace is preparing nutritious meals that don't sacrifice flavor. Having lost 45 pounds himself, he is something of an expert on healthy eating. In most episodes of his show, he is accompanied by registered dieticians, cardiologists or other healthcare professionals. Says Coleman: "I live by the mantra that healthy eating doesn't have to mean sacrificing taste and flavor."
As part of the Deborah initiative, Coleman appeared at a local mall on Valentine's Day for a book-signing of his new mini-cookbook, "Recipes for a Healthy Lifestyle."
The chef plays well with the Baby Boomer audience, says Tom Campbell, director of marketing and public relations for the hospital. "He can get out information about us, as well as healthy eating. He can help market us in a totally unique way."
