Developing the Wellness & Fitness concept into the Active Aging market in Mexico
AMAR and TECHNOGYM have teamed up to use the Exercise is Medicine model to make physical
activity an integral part of health care, and develop the Wellness &
Fitness concept into the Active Aging market in Mexico.
Wellness Visionary Technogym’s Nerio Alessandri has placed a big BET on the industry’s futureThe concept of active aging defined by ICAA, can be summed up in the phrase: Active aging describes individuals and populations who live life as fully as possible within the six dimensions of wellness (emotional, vocational, physical, spiritual, intellectual, social). Engaged in LIFE