It is predicted that when Baby boomers start their
retirement, there will not be an applicant to replace them at work. In
fact, today, large corporations have chosen to offer employee retention
schemes as well as consulting services for retirees or future retirees to make sure
the company’s production is not adversely effected by those leaving their jobs.
The retirement assistance industry is no exception, but
its background is different. Since Baby boomers and their children usually
left home at 18 to attend university and live on campus, a lot of them did not
witness the day to day aging process of their parents or
grandparents. This made them unable to understand the sociological
and psychological changes of aging. This means that today, many of those
employed in the care of older adults in North America do not have the
sensitivity to handle the aging process and this has resulted in a high
turnover in this industry.
Mr. Javier Govi AMAR National President has said that,
"In both cases it is clear that the areas for job opportunity
for immigrants who have such sensitivity will see growth. However, at the
same time, I believe that in the next decade, Canada and the United
States will most likely negotiate a treaty similar to the "Programa Bracero" which occurred between the U.S. and Mexico from 1942 to 1964". Under this
program nearly five million Mexicans came to work in the agricultural
fields of the United States while their youth were engaged in military work of
the Second World War. He added that: “necessary and major changes will be applied in
international migration laws”.
In this regard, studies by AMAR applied within the United
States border detected in all retirement communities from California to Texas
that at least three of seven workers were Latinos or Mexican Americans and
their employee satisfaction rates were higher than the original Caucasian and
African American worker. This allows us to confirm that Latin America has the
sensitivity and culture to provide proper care for the elderly, to the extent
that retirees who live in Mexico have coined the phrase “A Mexican friendly
care”. It is also well known that Latinos have the culture and tradition
for providing caring, quality service that is well worth exporting and is
therefore a major opportunity area.
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