 April 7, 2010, Vancouver, British Columbia. With 12 million Canadians about to retire, Mexico stands to make big profit by being the favoured destination for life after work. On May 7th /8th 2010, real-estate marketing professional Lorin Yakiwchuk will be presenting a seminar entitled, How to Access the Canadian Market, sharing his insights on Canadian buyers, and how Mexico's real-estate industry can benefit from catering to this demographic. I've spoken with many Mexican developers who have acknowledged the importance of the Canadian market and have put a lot of resources into attracting this group, but the results were a hit or miss, says Lorin. Previous experience with the Canadian real estate market has taught him that one needs local knowledge and a! specific targeting strategy to potential buyers, rather than a mass-marketing approach. This is key for developers to close successful deals with Canadian clients who want to invest in Mexico.
Hosted by AMAR (The Mexican Association of Retirement Communities), the goal of this session will be to offer successful strategies on how to effectively sell Mexican real estate to Canadian retirees, without running huge costs in promotional expenses. With an income of about $13 billion a year from tourism, Mexico certainly has enough reasons to keep drawing in foreign visitors. Every year Mexico draws in about 20 million visitors, and while Americans make up the majority, Canada is not too far behind. And with a typical Canadian tourist being over 50 years of age with disposable income, Mexico is hoping to turn these foreign visitors into real-estate buyers. In order to do this, Mexico plans to offer more incentives for foreigners to come back and extend their stay, such as new destination packages and increased travel options,and Tax Advantages. Seminar presenter Lorin Yakiwchuk has had over 25 years in business, with entrepreneurial skills acquired through managerial positions in sales and marketing for a variety of industries. He has since established a holding company with interests in private building and construction, national real estate brokerage, marketing and hospitality. Mr. Yakiwchuk presently holds executive positions in five Canadian registered companies, is a life member of the Vancouver Terminal City Club and past chairman of the joint execute council of the Terminal City Club Strata. Seminar host AMAR (The Mexican Association of Retirement Communities) is the first national, nonprofit organization exclusively catered towards creating and serving Active Adult & Retirement Communities, and Senior Housing & Care Industries in Mexico. Founded on February 20, 2007, AMAR was created to address the demographic trends in the 50+ sector, initially concentrating on the needs of the Baby Boomer generation and the services that they will require for impending retirement. AMARs mission is to encourage the development of the senior living market, and to continually improve the quality of life standards among retirement communities in Mexico. For more information on AMAR, go to www.amar.org.mx/2balive Contact Lorin Yakiwchuk for more information: mailto:lorinwy@shaw.ca%20 |
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