Event Marketing Yields The Highest ROI!

Boomers dominate consumer spending. They are the largest and fastest-growing demographic. Boomers are your profit center… here are the statistics:
o 50% of all discretionary purchases
o 40% of all consumer demand
o 80% of all money in savings accounts
o 79% of all America's financial assets
o 62% of Wall Street's investment accounts
o 78% of this demographic uses the internet
o 70% are wiling to try new brands
o They spend $2 Trillion on goods and services each year
o They visit malls more often than any other age group
o They spend more on travel and recreation than anyone
o They purchase 80% of all leisure travel
o They purchase 48% of all luxury vehicles and 41% of all cars sold.